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DARUMA
OTOSHI
*TOY DESIGN* *PACKAGING DESIGN*
Brief /
This Project explores the examination of traditional design practices involving innovation and aesthetics in design through research, analysis and design sensibilities within a wide range of package design and communication scenarios.
About /
Daruma Otoshi is a toy consisting several thin circulars pieces stacked up with a daruma doll similar to a tip of a bullet on top, where players knock disks one by one from the flank with a wooden mallet without topping the disk tower, and the winner of the game is the person who can remove all disks only remaining a daruma doll on the floor. This Project explores the examination of traditional design practices involving innovation and aesthetics in design through research, analysis and design sensibilities within a wide range of package design and communication scenarios
Process /
Desk Research
Market Study
Prototype
Final Design
Target Audience
Concept
Refinement
Moodboard /
Images are only reference/moodboard
About Toy /
Manufacturing
Why Red ?
Age Group
Where’s the other eye?
Toy Learnings & market study /
Daruma Otoshi aims to enhance player reflexes and also helps in developing
+ Educational Toys - These toys provide cultural learning from Japan which enriched with morals and values.
+ Creative Development - These toys not just increases one’s reflexes but also helps cognitive development.
+ Physical development - These toys helps in developing the motor skills and concentration.
+Character Toys - They narrate a story which increase engagement in these toys.
Market study /
Toy available in Indian market does not have clear information and are not authentic Japanese's toy.
()
This Project design inspiration are taken from traditional doll making of japan.
Daruma’s design, particularly the shape, color, eyes and facial hair, each have its own history and symbolic meaning.
The beard and eyebrows painted on the doll are meant to reproduce Bodhidharma’s facial features, but they do not serve a merely aesthetic purpose.
The eyebrows are shaped to look like cranes, and the beard like turtles. These two animals often represent longevity.
Packaging Design /
A knocked Down Flat packaging is made with sealed joints which increases efficiency in toy assembling.
The Packaging is designed with minimal element to visualise the entire product from front. To achieve the desired output a cut off is created for display of different daruma doll which provide user choice to select their preferred character , the toy comes in four different option.
